Parental investment theory is a pivotal concept in evolutionary psychology that explains gender differences in mating strategies and preferences. It posits that the sex investing more in offspring will be more selective in mate choices. Females in most species invest more through pregnancy and lactation. Therefore, females evolve to prefer mates with resources and commitment to provide for offspring, while males can increase fitness by mating with multiple females. This theory elucidates various gender differences regarding sexuality and relationships. Understanding parental investment psychology provides insights into men and women’s distinct reproductive strategies arising from evolutionary pressures.

Females invest more in offspring so are choosier in mates
Across mammals, females undertake the metabolically expensive efforts of gestation and lactation. Therefore, their minimum parental investment is much higher than males who need only contribute sperm. Producing and supporting each offspring is very physiologically taxing for females. Because of this, it benefits females to be highly selective regarding mates who can invest resources to improve the survival of her limited offspring. Choosiness allows identifying males with the best genes and resources to invest. Through mating preferences, females try to acquire resource investment from males in exchange for certainty of paternity.
Males can increase fitness by mating with multiple females
Conversely, males of most species have essentially unlimited reproductive potential as sperm production is cheap. Males who mate with multiple females can sire more offspring, enhancing reproductive success. Thus, male fitness is limited by access to fertile females rather than physiological constraints. Males therefore evolve preference for sexual variety and lower selectivity. However, in species where males also invest in offspring, they become choosier. For instance, emperor penguin males incubate the egg while females hunt, reversing typical gender roles.
Explains gender differences regarding sexuality and relationships
Parental investment theory logically accounts for many observed gender variations in sexuality. Men desire more sexual variety, are less reluctant to engage in casual sex and commit infidelity more. Women are more selective and prefer long-term commitment. Regarding relationships, women prefer mates with resources like status, ambition, stability and willingness to invest in children. Men prioritize attractiveness and signals of high fertility more in potential mates. These universal patterns result from asymmetric investment in mammalian reproduction selecting for different mating approaches.
Greater gender equality allows expressing evolved preferences
Some argue that greater gender equality and female autonomy in modern societies lead to increased differences in sexuality. As constraints weaken, women and men are freer to enact their evolved preferences. Women exhibit increased selectivity and focus on committed investors. Men display greater interest in casual sex and prioritizing attractiveness. Thus, parental investment theory predicts that gender differences in mating psychology will be larger in cultures with more egalitarian gender roles.
Parental investment theory elegantly explains ubiquitous gender differences in mating preferences and sexuality across cultures as evolved solutions to the differential reproductive constraints faced by males and females. Understanding parental investment psychology provides ultimate explanations for many sex differences.