Rolex watches have long been regarded as one of the best luxury investments. With its enduring brand image, precise Swiss craftsmanship, and scarcity of supply, certain Rolex models can appreciate tremendously in value over time. This article analyzes the most investable Rolex watches based on real-world performance, current retail and resale data, as well as inputs from watch insiders and experts.
Rolex Submariner and GMT Master II Offer Strong Price Returns
The Rolex Submariner and GMT Master II are arguably the most famous Rolex sport models. Their classic styling, everyday wearability and rich history make them perennially in high demand. Data from WatchCharts, a leading Rolex market data provider, showed that over the past 10 years the Submariner Date 116610LV appreciated by 248% and the GMT Master II 16710 by 195%. Top vintage references like the 1680 Red Submariner and 6542 GMT Master have easily surpassed 500% returns during recent auction sales.
Discontinued Stainless Steel Sport Models Are Particularly Liquid
When Rolex discontinues a steel sport model, its desirability and valuation often shoot higher overnight. Take the Rolex GMT Master II 126710BLNR with blue-black “Batman” bezel for example. When it was discontinued in 2022 with the launch of the new GMT Master II, prices for the 126710BLNR immediately spiked 30-40%. The same market phenomenon was observed for the discontinued Rolex Submariner Date 116610LN. Savvy collectors know to buy when these steel sport icons get replaced.
Certain Vintage Rolex Models Have Crossed Over to Mainstream Luxury
In the past, collecting vintage Rolex watches appealed mostly to a small group of aficionados. But extraordinary auction results in recent years have propelled the most coveted vintage sport Rolex references like the Daytona “Paul Newman” 6239 and the Submariner “Big Crown” 6538 into the awareness of mainstream luxury consumers and investors. These important vintage Rolex pieces are now starting to assume the prestige and status akin to rare auction wines and paintings.
Contemporary Rolex Watches Offer Lower Risk Profiles
While vintage Rolex models may generate the biggest investment returns, contemporary Rolex watches that are still in production generally come with lower risk and easier access. Modern Rolex timepieces benefit from warranty coverage, more robust movements, and brand support for parts and service. For novice investors who want quality and appreciation without the complexity, new Rolex watches are likely better options.
With its leading image and market position, Rolex presents attractive investment options at all budget levels. While higher complexity exists in vintage watches, contemporary Rolex steel sport models actually offer lower-risk profiles and strong price appreciation history, making them suitable targets as luxury investment assets providing lasting value.