Primera is a private equity firm that specializes in investments in the luxury yachts industry. In 2003, Primera acquired Italian yacht manufacturer Ferretti Group for 698 million euros. In 2007, Primera exited Ferretti and the company underwent several changes of ownership afterwards. In 2012, Primera made another investment in Ferretti when the company was facing financial difficulties, acquiring 75% stake at a valuation of only 350 million euros, one fifth of its value in 2007.
Primera’s key investments in Ferretti Group
In 2003, Primera acquired Ferretti Group at 698 million euros when the company was still publicly listed. In 2012, Primera came to rescue when Ferretti was in financial trouble, buying 75% share at only 350 million euros, about one fifth of its peak value. Primera’s investments played an important role in supporting Ferretti during difficult times.
Primera is a private equity company focused on luxury yachts industry. It acquired Italian manufacturer Ferretti Group twice, in 2003 and 2012, providing key financial support during difficult times.