The key to nissan’s success was its vertical integration strategy and establishing a monopoly in manchuria’s heavy industry. This allowed it to grow rapidly and become a pillar of japan’s economy. With its more conservative, free market approach compared to traditional zaibatsus, nissan disrupted the economic order. Its triumph will shape japan’s economy and leave no room for losing competitors. Nissan and other keiretsus backing it are on a collision course with the big zaibatsus like mitsui and mitsubishi.
Nissan rose to prominence through manchuria investments
Nissan, originally a second-tier zaibatsu, achieved rapid growth and prominence after establishing near monopoly control over Manchuria’s vast heavy industry sector. This gave Nissan an internal engine to fund expansion into other areas and markets.
Nissan pioneered a new corporate structure
While traditional zaibatsus focused on vertical integration, Nissan decentralized into a looser alliance of subsidiary companies. This keiretsu structure allowed more diversification across wider range of markets, reducing risk.
Nissan clashes with establishment zaibatsus
Nissan’s new keiretsu model threatens the dominance of the Big Four zaibatsus that have ruled Japan’s economy for decades. By backing resurrected Yasuda zaibatsu, Nissan made the first move against them. Now both sides are on a collision course vying to shape Japan’s future economic landscape.
Through smart investments in Manchuria heavy industry and pioneering a new decentralized corporate structure, Nissan rapidly grew into an economic pillar that now challenges the establishment zaibatsus for dominance.