Ace is an emerging investment platform that has been gaining popularity recently. With its easy-to-use interface, low fees, and wide selection of investment products, Ace has attracted many investors, especially young people who are new to investing. Here we will look at some of the reviews and feedback Ace has received to better understand this platform’s advantages and disadvantages. There are over 500 reviews on Ace’s website and most of them are positive, highlighting its intuitive design, excellent customer service and good value for money. However, some users complained about occasional tech glitches and limited research tools compared to traditional brokerages.
Ace’s fees are low compared to traditional brokerages
Many reviewers praise Ace for its low fees across different account types and investment products. For stock and ETF trading, Ace charges $0 commission per trade, which is extremely competitive. There are no account minimums or monthly fees either. For robo-advisory services, its management fee starts from only 0.15% annually, lower than rivals like Betterment and Wealthfront. Low fees allow investors to keep more of their investment returns over the long run.
Intuitive mobile app and website design
The Ace app and website are designed with an intuitive, easy-to-use interface. Investors can open an account and start trading or investing in just a few minutes. The dashboard provides a quick snapshot of portfolio performance and balances. Basic research tools and educational resources are also built in to help new investors. Many reviewers said Ace has one of the best interfaces among investment apps and is perfect for beginners.
Excellent customer service
Many investors complimented Ace’s responsive customer service team. Questions submitted through the app or online ticketing system usually receive replies within 24 hours. Phone support is also available during extended hours. Such timely service gives investors confidence in using the platform. Several users said Ace’s customer service was far better than they experienced at legacy brokerages like Fidelity and Schwab.
Limited advanced research and analysis tools
While Ace caters well to casual investors, some more active traders felt it lacked robust stock research capabilities. For example, there is limited quantitative data available beyond basic metrics like P/E ratio. Charting functionality is also basic compared to traditional brokerages. No advanced screening for options strategies either. This makes Ace better suited for passive index investing rather than stock picking or active trading.
Some minor technical glitches reported
Being a newer platform, Ace sometimes experiences minor technical issues as reported by a few users. Examples include occasional login problems, portfolio not updating instantly, and transaction errors. However, most said these glitches were resolved quickly, either by performing a refresh/logout or contacting customer service. As Ace continues improving its systems, such hiccups should become even less frequent.
Overall, reviews of Ace are largely positive, highlighting its easy-to-use interface, low fees, and great customer service catered to new investors. Users say it is perfect for passive index investing and hands-off robo-advisory. Some limitations exist for active traders, but these are expected for an app optimized for simplicity and ease-of-use. As Ace builds on its early success, it has the potential to become a top choice for retail investors looking for a modern, mobile-first investing solution.