With the maturation of the smartphone market, Apple is accelerating the implementation of its service-oriented business strategy. Apple CEO Tim Cook said that the augmented reality technology Apple is developing has profound meaning. Some people inside Apple predict that Apple’s foray into medical and health fields will eventually become Apple’s main business. This shows that Apple sees great potential in the development of augmented reality technology.
Apple accelerates implementation of service-oriented business strategies
As the smartphone market matures globally, the revenue generated by iPhones is decreasing. However, Apple is selling access to those high-end customers to other companies, while persuading users to subscribe to Apple’s own services. Apple CFO Luca Maestri said Apple devices represent a huge growth driver for services business.
Apple continues to develop new augmented reality products
Apple is expected to launch its first augmented reality headset in 2023. Apple CEO Tim Cook described augmented reality technology as profound. Some Apple employees predict that Apple’s forays into healthcare will eventually become a core business.
Opportunities and challenges facing Apple in developing augmented reality business
On the one hand, Apple can leverage its existing high-end customer base to promote new augmented reality products. On the other hand, developing advanced augmented reality technology requires huge investment with uncertain returns. Whether Apple can turn its augmented reality attempts into a successful business remains to be seen.
In summary, Apple sees major business opportunities in augmented reality technology. It is implementing service-oriented strategies to leverage its customer base, while making big bets on developing innovative augmented reality products.