Pickleball is an increasingly popular racket sport that has seen huge growth in recent years. As the sport continues to gain more participants and attention, there are opportunities for investment. This article will explore key areas to invest in pickleball, including equipment manufacturing, facility development, leagues & tournaments, and more. With the right strategy, investing in pickleball can be quite lucrative given its current growth trajectory.
Invest in pickleball equipment manufacturing
As more people take up pickleball, demand for quality paddles, balls, nets and other gear continues to rise. Established sports equipment companies like Head and Wilson now offer pickleball gear. Meanwhile, there are smaller startups focusing specifically on innovating pickleball equipment. Investing in these manufacturers early on can provide strong returns as the market expands.
Finance development of dedicated pickleball facilities
Dedicated pickleball courts and complexes are popping up across the country. However, there remains a shortage of places to play in many areas. Investing in new pickleball-specific facilities can capitalize on this supply-demand imbalance. Both indoor and outdoor complex developments are viable targets for investment.
Sponsor emerging pro leagues and major tournaments
The professional pickleball scene is still in its early stages but gaining momentum quickly. There are opportunities to sponsor pro events and leagues as they build audiences. Additionally, high profile charity tournaments like the Pickleball Slam offer exposure and goodwill benefits. Getting in early with sponsorship can mean strong branding and financial returns.
Invest in digital media and broadcasting of competitions
As pickleball competitions gain viewership, there are openings to provide digital streaming and broadcasting services. Investing in digital media production and distribution for a niche but fast-growing sport is a calculated play that can yield substantial upside with limited downside risk.
In summary, the surging popularity of pickleball creates openings to invest in equipment manufacturing, facility development, fledgling pro leagues & events, and broadcasting services. Given pickleball’s steep growth trajectory, these investment areas have the potential to generate outsized returns over the coming years.