With the development of mobile Internet and social platforms, more and more people are interested in photography investment. However, professional photography requires a lot of equipment, venues, props and other investments. Therefore, investing in photography industry has risks. This article summarizes main ways to invest money in photography professionally from buying expensive cameras, building photography studios, providing photography education courses, to investing emerging photography social startups.
Invest in buying professional cameras and photography equipment
As a professional photographer, excellent skills must be based on excellent equipment. Now both Canon and Nikon’s professional cameras cost more than 100,000 RMB. Additional lenses, laptops, lighting, drones and other equipment will cost another small fortune. Therefore, wealthy photography enthusiasts can invest huge amount of money in purchasing best photography gear.
Building photography shooting studios
Many professional photographers choose to build their own photo studios for portrait photography, advertisement photography and video production. Photography studios require large space, various scene settings, professional lighting and other infrastructure investment. A well equipped photo studio in first tier cities China often costs millions RMB.
Offer professional photography education
With mobile cameras everywhere, more and more people are learning photography through short video platforms. However there is still huge demand for systematic professional photography education. Many famous photographers make money by selling online courses on composition, lighting skills etc. And photography schools are still popular in China.
Invest in photography social startups
With the rise of mobile Internet, photography social startups like LoveByte are gaining more users. These apps allow users to share photos, interact with others, even sell photos through platform. For investors, these startups have the potential to grow exponentially just like short video apps. Therefore many Venture Capitals are pouring money into them.
In summary, main ways to invest money in photography industry include: buying professional photography equipment, building shooting studios, offering photography education, and investing hot social startups. These all require large amount money input at the beginning, but have potential for good returns.