With the development of financial technology, there are more and more apps designed for investing in San Diego area. These apps provide great accessibility and user experiences for investors to manage their portfolios. This article summarizes the top 8 San Diego investment apps in 2023 based on features, fees, offerings and reviews.

Robinhood – Popular commission-free trading app
Robinhood is one of the most popular investment apps. It offers commission-free trading of stocks, ETFs, options and cryptocurrencies. The easy-to-use interface and fractional share trading feature make Robinhood very appealing to new investors. However,limited research tools and frequent outages are its main drawbacks.
Acorns – Automated micro-investing app
Acorns allows users to automatically invest spare change from everyday purchases into a diversified investment portfolio. It’s suitable for beginner investors with limited capital. The $1, $2 or $3 monthly fee may be a turnoff for some users.
Betterment – Top robo-advisor app
Betterment is a leading robo-advisor that provides automated investing service. Users only need to set their investment goals and risk tolerance. Betterment will design and manage a personalized portfolio. However, the 0.25% annual fee can add up over time.
Wealthfront – Solid robo-advisor option
Wealthfront is another excellent robo-advisor app. It offers low account minimum and fee structure. The advanced tax-loss harvesting feature sets Wealthfront apart from competitors. However, the investment options are not as diverse as Betterment.
M1 Finance – Unique pie investing approach
M1 Finance allows users to build custom portfolio using the pie investing method. Investors can purchase fractional shares and set recurring deposits. However, M1 has limited research tools compared to full-service brokers.
Public – Social investing platform
Public focuses on social investing, allowing users to share ideas and track the portfolio performance of others. It also offers commission-free trading and fractional shares. However, the mobile app is not as polished as its competitors.
SoFi Invest – Integrated banking & investing
SoFi Invest links up with SoFi’s personal loan and credit products, providing an integrated banking and investing solution. It charges no trading commissions or account minimum. However, the investment selection is not as broad as dedicated investing apps.
Invstr – Gamified investing app
Invstr aims to make investing fun for millennials via game elements. Users can test trading strategies risk-free and track portfolios of friends and celebrities. However, real stock/ETFs trading requires linking brokerage account.
In conclusion, Robinhood, Acorns, Betterment and Wealthfront are among the top San Diego investment apps suitable for most investors. M1 Finance and Public offer unique trading platforms for more advanced investors. While SoFi Invest and Invstr integrate investing features into banking and social functions.