As one of the most influential hip hop artists in the world, Drake has built an impressive business empire beyond just music. He has made numerous high-profile investments and ventures covering areas like sports, food, cannabis, fashion, television, and more. Drake’s investment portfolio and business moves demonstrate his strong entrepreneurial spirit and foresight into lucrative industries. By leveraging his fame and wealth, Drake aims to be a mogul with a diversified commercial presence. Some of his major investments and ventures provide insights into his investment philosophy and business ambitions.
Drake’s investment in various sports franchises and startups
Drake is an avid sports fan and has stakes in various professional sports teams and startups. In 2013, he became a brand ambassador and equity partner of the Toronto Raptors NBA team. This investment helped raise the profile of the Raptors and boosted Drake’s popularity in Toronto. Drake also invested in the Players’ Tribune, a media startup founded by Derek Jeter that provides a platform for athletes. Furthermore, he invested in 100 Thieves, an e-sports team and lifestyle brand valued at $125 million. He has equity in Live Nation, the events promotion giant that owns Ticketmaster. Drake’s passion for sports and leveraging star power is fueling his sports investments.
Drake’s investments in television and film production companies
Drake founded a TV production company called Dreamcrew Entertainment in 2019 and inked a deal with CAA. He plans to produce and finance TV shows and films focusing on sports, music and culture. He also invested in Ice Cube’s 3-on-3 basketball league called Big 3. Furthermore, Drake invested in Euphoria, the hit HBO teen drama series and has plans to produce more TV shows. He even made cameo appearances in shows like Grown-ish and Top Boy. Drake’s goal is to incubate entertainment properties that align with his personal brand and youth appeal.
Drake’s luxury fashion and cannabis ventures
Capitalizing on fame to sell high-end products is a Drake specialty. He struck a creative partnership deal with Nike to design Air Jordan shoes and OVO-branded apparel. His OVO clothing line and seasonal pop-up shops are quite popular among streetwear fans. Drake also owns a Virginia Black whiskey brand formed as a joint venture with spirits producer Brent Hocking. In the cannabis space, Drake launched the More Life Growth Company to sell licensed cannabis products in Canada. By aligning with strong corporate partners, Drake is venturing into lucrative lifestyle markets.
Drake’s investments in the music industry and streaming services
Drake has carved a niche as an investor in music tech and streaming services. He has invested substantial sums in music streaming service Spotify via various financing rounds. Drake also owns equity in DailyPay, a fintech startup offering payment advances to employees. He partnered with Apple to promote and amplify his albums on iTunes and Apple Music. Drake even struck an exclusive content deal with Sirius XM satellite radio. By aligning with key players in music tech, Drake ensures his music gets premium exposure to young audiences.
Drake’s business investments demonstrate his acumen to pick high-growth sectors leveraging his fame. Sports, entertainment, fashion, music and cannabis perfectly fit Drake’s youthful image and fanbase. He has partnered with strong corporate allies like Nike, NBA, Apple and HBO to amplify his ventures. As Drake’s fortune grows, his ambitions are diversifying beyond music into scalable commercial ventures.