With the rapid development of internet technology, online advertising has become an indispensable part of business investment promotion. Choosing the right advertising platforms and creating attractive ads can effectively improve a company’s brand awareness and attract potential investors. This article summarizes 10 excellent business investment ads examples in 2020 across different platforms, providing inspirations for companies to optimize their investment promotion strategies.
Short and clear Facebook video ads showcase products
One of the most impressive Facebook business investment ads examples in 2020 came from a startup company manufacturing smart home devices. Their 15-second video ad quickly showcased their latest smart security camera product with a clean animated style, while the copy used clear language to highlight the key features – 1080p HD video, night vision, two-way audio, motion detection, etc. The ad drives people to their official website for more product details. This type of short, visually-driven video ads works great on Facebook and Instagram to introduce new products, build brand awareness, and attract investor attention.
LinkedIn carousel ads demonstrate market potential
LinkedIn’s carousel ads allow advertisers to tell a story and showcase multiple visuals in a swipeable format. A cryptocurrency exchange used this ad format creatively in 2020 to present market research statistics and demonstrate huge growth potential in their industry. The carousel ad included data charts on increasing cryptocurrency adoption globally, projected market size growth and country comparison of ownership rates. This educates investors on market trends and opportunities in a storytelling flow to convince them to invest in this emerging industry. Other startups can take inspiration from this to design visually informative ads that highlight positive signals in their niche markets.
YouTube pre-roll ads share business overview
YouTube’s massive user base makes it a key platform for business investment promotion ads. Many companies run short 6-second pre-roll video ads before other YouTube videos play to efficiently reach a large audience. An advanced materials technology company created an excellent YouTube pre-roll ad in 2020 with a quick montage of their labs, facilities, products and team. A clear business overview was provided through snappy banners with text – ‘Advanced Material Technologies, ‘400+ Patents Worldwide’, ‘R&D Centers Across Europe’. For startups and lesser known brands, such short video ads can create quick first impressions and awareness about the business among video viewers who may become potential investors.
Twitter multimedia ads highlight business initiatives
Twitter supports multimedia ads combining images, videos and captions, which allow brands to showcase their latest business initiatives attractively. An agritech startup used this ad format ingeniously in 2020 to feature their pilot program helping farmers apply AI and sensors for smart agriculture. Their ad included a photo of farmers in a field, 15-second video explaining the program and a caption highlighting ‘500+ farmers improving crop yields by 120%’ using their technology. Investors quicky grasp business impact through such visual storytelling. Other high-growth startups can take similar approaches to advertise new projects, partnerships, product launches etc through Twitter’s multimedia ad capabilities.
Google text ads share company purpose
Google text ads continue to be effective with their prime placement at the top of search results. An e-commerce company focused on empowering local artisans generated a high-performing Google text ad in 2020 focused on sharing their mission. The short title and description copy clearly conveyed their brand purpose – ‘Supporting Local Artisans Thrive Online. Shop Handmade Products. Empowering Artisans Families and Communities.’ Such value-driven messaging can resonate with investors who align with the company’s social impact mission. Other social enterprises can take similar approaches to create text ads highlighting their vision and values succinctly to attract value investors.
In summary, these 10 examples showcase a diverse range of effective and creative business investment advertising strategies across leading digital platforms in 2020 – from short product video ads on Facebook to company purpose-driven text ads on Google. Companies aiming to promote investments can take inspiration from these examples to develop targeted ads tailored to their specific offerings, brand positioning and investor audience profile.