When it comes to investing in Rolex watches, the Submariner and Daytona models stand out as two of the best options. As iconic Rolex sport models, the Submariner dive watch and Daytona chronograph watch have proven to hold and increase in value over time. Key factors that make them great Rolex investment watches include scarcity, high demand, timeless design, rich history and brand prestige.
In this article, we will explore why the Rolex Submariner and Daytona make for excellent investment watches, from the standpoint of value appreciation, ease of resale and long-term demand outlook. Whether you are an investor looking to diversity into alternative assets or a watch enthusiast seeking the best Rolex models to invest in, the information below presents a compelling case.
Iconic and timeless design drive high demand for Submariner
As Rolex’s legendary dive watch, the Submariner features an iconic design that has remained remarkably unchanged since its 1953 debut. The contrasting colors, Mercedes hour hand, rotating bezel and solid bracelet come together to form a universally-recognizable look that defines the luxury tool watch. This timeless style and versatility as an elegant sports watch has made the Submariner perpetually in-demand in the secondary market. From vintage models to new releases, Submariner watches trade at premiums and have shown strong value growth year after year.
Scarcity and prestige make Daytona chronograph a top investment
The Rolex Daytona chronograph stands at the pinnacle of racing-inspired watches. Launched in 1963, the Cosmograph Daytona takes inspiration from trackside timing instruments to deliver a uniquely appealing aesthetic. As a luxury chronograph, the Daytona has built up prestige and appeal over decades. Yet Rolex produces Daytona watches in extremely limited quantities, forcing wait lists years long at retailers. This scarcity has made the steel Daytona perhaps the ultimate modern investment watch. Brand new models can fetch two to even four times retail price, with exceptional profit potential.
Easy liquidation ensures healthy resale market for Rolex watches
A key advantage Rolex watches have over other luxury investments like art, wine and jewelry is how easy they are to resell. Websites like WatchBox, Crown & Caliber and others provide authenticated marketplaces to easily and securely sell pre-owned Rolex watches to an enthusiastic community of buyers. This healthy secondary market, where most transactions occur above retail price, delivers investors excellent liquidity. As a highly fungible asset, Rolex sports models like the Submariner and Daytona can be converted into cash faster than most alternative investments.
With enduring appeal, constant shortages and easy resale channels, Rolex Submariner and Daytona watches make excellent luxury investments in 2023 and beyond. Their iconic styling and brand prestige stand the test of time, driving strong collector demand and upward price pressures.