As an alternative investment, pokémon cards have seen a surge in popularity in recent years. With high-value cards selling for astronomical prices, many investors and collectors are wondering which pokémon cards are the best to invest in for 2023. When determining the investment potential of pokémon cards, there are 4 key factors to consider: rarity, condition, long-term value and market demand. By evaluating cards based on these criteria, investors can identify the most promising options that are likely to appreciate over time.

The rarity of a pokémon card greatly affects its value and return potential
Rarity is one of the most important factors when determining a pokémon card’s investment value. First edition cards from the original Base Set are very scarce, as are cards featuring popular Pokémon like Charizard and Pikachu. Secret Rare and other low population cards also command huge premiums. By focusing on the rarest and hardest to find cards, investors give themselves the best chance of securing high returns.
A card’s condition is critical – Near Mint and Gem Mint grades fetch vastly higher prices
The condition of a pokémon card can mean the difference between a modest return and a 10X gain. Cards that receive high grades from PSA or BGS (Near Mint, Gem Mint) sell for exponentially more than cards in poor condition. Before purchasing raw cards, investors should learn how to properly inspect them for flaws. Alternatively, sticking with professionally graded cards eliminates condition concerns. Well-preserved cards have greater liquidity and upside potential.
Iconic cards that hold nostalgic significance tend to increase in value over decades
Certain pokémon cards have timeless, widespread appeal that ensures enduring demand. The original holographic Charizard from Base Set, for example, will always be sought after due to its iconic status. It’s hard to imagine a future where that specific card loses value. Targeting cards that hold cultural significance and invoke feelings of nostalgia is a savvy long-term strategy.
Monitoring trends can help investors anticipate shifts in the market and demand
While iconic cards tend to be safe bets, investor demand also drives price movement. Graded card population reports from PSA and BGS provide supply data to analyze. Following pokémon news sites and forums gives a pulse on current trends. Right now, early WOTC black star promos and Japanese exclusive cards are surging. By identifying rising stars early, investors can spot opportunities before the market catches on.
For investors hoping to capitalize on the exploding pokémon card market in 2023, a sharp focus on rarity, condition, long-term appeal and market demand is key. Applying these criteria allows investors to cut through the noise and zero in on the cards poised to deliver standout returns this year and beyond.