Airbnb has become a popular way for property investors to generate income through short-term rentals. With tourism on the rise in Europe, many investors are looking at European cities as potentially lucrative markets for Airbnb investment properties. Factors like strong tourism appeal, affordable property prices and favorable regulations make certain cities stand out as particularly attractive for buying Airbnb real estate. By evaluating metrics like Airbnb occupancy rates, rental yields and investment costs, investors can identify the top cities for profitable Airbnb investments in Europe.

London and Paris have high Airbnb occupancy and strong tourism demand
Major European hubs like London and Paris have very high Airbnb occupancy rates, often exceeding 80%. Their global brand appeal drives strong tourism and demand for short-term rentals. Though property prices are relatively expensive, the high occupancy and strong rental yields make these cities competitive Airbnb markets for investors with bigger budgets. Regulatory risks exist, but these established tourism hotspots continue seeing strong Airbnb demand.
Affordable Eastern European cities have favorable metrics
Many popular Eastern European cities like Budapest, Krakow and Prague combine affordable real estate with high tourism demand, making them very attractive for Airbnb. Investment costs are lower, but occupancy rates and rental yields can rival more expensive cities. Local regulations also tend to be more favorable to short-term rentals. For investors with limited budgets, these cities offer great opportunities.
Southern European cities balance regulation, costs and demand
Southern European cities like Lisbon, Athens and Barcelona feature lower costs than other Western European hubs. Decent tourism demand and more relaxed regulations also make them compelling Airbnb markets. Prices and yields may not reach the highest tier cities, but the overall value proposition creates solid investment opportunities.
Amsterdam and Berlin are restricted but can still work for Airbnb
Cities like Amsterdam and Berlin have tougher restrictions like night limits for Airbnb rentals. But ample tourism and events still sustain demand. Savvy investors can tailor properties and adapt strategies to comply with regulations while generating good occupancy and income levels.
For real estate investors considering European Airbnb properties, cities like London, Paris, Budapest and Lisbon stand out for their strong metrics and demand drivers. But opportunities exist across Europe, especially for investors able to navigate local regulations.