Amplifier Game Invest is a leading video game investment and publishing company owned by Embracer Group. Founded in 2016, it has emerged as a major force in funding and supporting talented studios across the world. With a global team spanning 9 countries and 18 invested studios, Amplifier Game Invest plays a crucial role in Embracer’s video game ecosystem.
Early History: From Goodbye Kansas to Amplifier Game Invest
Amplifier Game Invest originally started as Goodbye Kansas Game Invest in 2016, led by CEO Per-Arne Lundberg. It focused on offering funding, production support, and publishing assistance to high-potential gaming studios. In 2019, after being acquired by Embracer Group, it was rebranded as Amplifier Game Invest to better reflect its identity as a game amplifier that helps studios scale up.
Key Facts and Figures
As of 2022, Amplifier Game Invest has invested in 18 gaming studios across Europe, North America, and Asia. It is actively involved in game development, investment, and publishing decisions at these studios. Collectively at Embracer Group, there are over 25 AA/AAA games in development led by the 8 operating groups and their subsidiaries.
Ongoing Growth and Expansion Plans
With ample funding support from parent company Embracer Group, Amplifier Game Invest is expected to continue expanding by investing in more emerging game developers. It is likely to play a crucial funding role as Embracer seeks to scale up existing studios and intellectual properties such as Saints Row, Dead Island, Darksiders to the AAA level.
In summary, through astute investments and publishing support to game studios worldwide, Amplifier Game Invest has established itself as a leading player in Embracer’s video game ecosystem and a key gateway to new investments.