The american investment services industry has grown rapidly over the past few decades, becoming an integral part of the US financial system. Major players in this industry provide a range of services to help individuals and institutions invest their money effectively. This article will provide an overview of leading american investment services firms, their key business areas, competitive landscape, and future trends.

Large wirehouses dominate the investment services space
The US investment services industry is dominated by a few large wirehouse firms like Morgan Stanley, Merrill Lynch, Wells Fargo and UBS. These wirehouses can trace their roots back over a century and have established a powerful brand presence. They leverage their scale and breadth of capabilities to serve ultra-high-net-worth, high-net-worth, and mass affluent clients across the wealth spectrum.
Independent model gaining traction in recent years
While wirehouses dominate the traditional investment advisory space, the independent model has gained significant traction in recent years. Independent advisory firms like Schwab and Fidelity have attracted assets through lower fees, flexible offerings and fiduciary duty. Hybrid models like independent broker-dealers have also seen robust growth.
Automated investment services reshape industry landscape
Technology has disrupted the investment services sector with the rise of automated advisory services, also referred to as robo-advisors. Pioneered by fintech startups like Betterment and Wealthfront, automated services provide algorithm-based investment management and financial planning for a fraction of traditional fee levels. This has prompted traditional players to roll out robo-offerings and integrations of their own.
In summary, the american investment services industry remains competitive yet concentrated among a few dominant wirehouses. However, new entrants and business models continue to emerge, using technology to cater to different investor segments in a cost-effective manner.