With the continuous increase of high-net-worth individuals, the demand for professional wealth management services is also growing. The center for investment and wealth management, also known as private banking, aims to provide customized and comprehensive wealth management solutions for ultra-high-net-worth clients. This article will analyze the business model, career development and recruitment process of private banking through the sharing of industry practitioners. The key is that private banking not only includes traditional asset management like stocks and funds selection, but also helps clients fulfill other financial needs in areas like tax planning and asset allocation. The ultimate goal is to fully outsource clients’ wealth management decisions to private banks.

Private banking serves ultra-high-net-worth individuals by relying on large bank resources
Private banking is a sub-sector of wealth management that specifically serves ultra-high-net-worth individuals with over $10 million in investable assets. The largest private banks in the US are often affiliated with big banks like Bank of America, Morgan Stanley, etc. This is because large banks have strong branding advantage and can provide a variety of investment research and products that private bankers can utilize directly. For example, the research center of large banks offers market analysis and investment strategies that wealth managers don’t need to research themselves. Large banks also have access to institutional investment opportunities that aggregate capital from individual clients. So the resources of large banks are critical for the success of private banking.
Advisors focus on client acquisition, Analysts focus on investments
A private banking team typically consists of Advisors and Client Associates. Advisors are responsible for business development and maintaining client relationships. Their main skill is sales rather than investment expertise. Analysts support on investment research and portfolio management. They analyze market trends, evaluate investment products and manage portfolios. Analysts with client facing responsibilities can get promoted to Relationship Managers. But in general, Advisors and Analysts require very different skillsets so this career path is difficult. Becoming an Advisor also means tremendous pressure to acquire new clients and assets within a short timeframe.
Daily work covers client reviews and various investments
Typical daily tasks include quarterly client reviews and evaluating various customized investments for clients. Client portfolios are highly customized rather than investing in standardized products. Private bankers need to constantly research outside managers, hedge funds, private equity deals, etc. They also help clients with estate planning services like setting up family trusts and creating wills. The goal is to provide a full suite of tailored wealth management services, not just managing money in funds.
Recruitment relies more on networking than campus events
Private banking teams are lean and recruitment is mostly through networking instead of campus events. Analyst candidates need to demonstrate interest and understanding of investments. But technical questions will not go too in-depth during interviews. Cultural fit and sales skills are more important for Advisor roles.
Private banking, also known as the center for investment and wealth management, serves ultra-high-net-worth individuals by providing customized and comprehensive wealth management solutions. Advisors focus on client acquisition while Analysts provide investment support. Recruitment relies more on networking than campus events.