As the media industry evolves rapidly, media investment has become an increasingly important sector. Major U.S. media investment firms are making big bets across areas like streaming video, digital publishing, social media platforms and more. This article will provide an overview of key players in U.S. media investment landscape in 2020 and outline major investment trends.
Top 5 U.S. media investment firms by assets under management
The top media investment firms in the U.S. manage billions in assets across public and private markets. Firms like The Carlyle Group, KKR, and Blackstone have raised multi-billion dollar funds to invest in media properties and platforms globally. Other top firms include Providence Equity Partners and Silver Lake Partners which focus on private equity and growth investing.
Areas of investment focus
Media investment spans a range of segments from broadcasting to digital platforms. Key areas that top firms are focused on include over-the-top streaming platforms, digital publishing, social media, mobile gaming and infrastructure plays like data centers and cloud computing that support media distribution.
Noteworthy media investment deals
Some recent major media investments include KKR acquiring music rights group BMG for $1.1 billion in 2020, Providence taking a $150 million stake in Vox Media, and Blackstone acquiring mobile ad platform Vungle for a reported $750 million.
Future trends to watch
Looking ahead, media investment will likely focus on new streaming platforms, digital publishing, social media, gaming and enabling technologies like 5G, AI and VR/AR. Continued growth in direct-to-consumer streaming and changes in consumer media consumption will also drive deal flow.
In 2020, major U.S. media investment firms like Carlyle and KKR are making big bets across segments like streaming video and digital publishing. As the media landscape evolves, investors are focused on emerging platforms and technologies supporting new modes of content distribution and consumption.