With the growing popularity of sneaker culture, investing in limited edition ‘kicks’ has become an attractive alternative investment for some. This article will provide background on the kick resale market, explain basics of investing in kicks, and suggest strategies for getting started.
evaluating the potential of kick investments
The limited supply and hype around certain kick releases creates opportunity for high returns. For example, the Air Jordan 1 Retro High Travis Scott shoes resell for over $2000 now compared to the $175 retail price. However, not all kicks appreciate substantially so it’s important to evaluate demand, supply constraints, collaborations with celebrities, and more when selecting kicks to invest in.
basics of buying and holding kicks as investments
Similar to stocks or collectibles, investors can buy kicks at retail or resale with the goal of selling for higher prices later as they gain value over time. This involves research to pick potentially profitable sneaker models, secure hot releases, properly store them, and time sales based on market prices.
using kick marketplaces and tools effectively
Websites like StockX and GOAT provide transparent resale market pricing data and platforms to buy and sell kicks like stocks. Their graphs and sales histories are useful tools when evaluating model demand and optimally timing purchases or sales.
Investing in limited edition kicks requires understanding resale market dynamics, carefully selecting models, buying at good values, utilizing data tools, and strategically timing buys and sells. For sneaker aficionados, it can provide an opportunity to profit from a passion.