Net present value (NPV) is one of the most important investment decision rules used by companies and investors. The NPV calculation helps determine whether an investment or project will increase shareholder value. At its core, the basic NPV investment rule states that projects and investments with a positive NPV should be accepted, while those with a negative NPV should be rejected. This simple rule allows companies to objectively evaluate investment opportunities and make optimal capital budgeting decisions.
There are several reasons why following the NPV rule maximizes value for shareholders. First, NPV accurately accounts for the time value of money by discounting future cash flows to their present value. It also captures all relevant cash flows over the entire life of the project. Moreover, NPV directly measures the dollar amount of value created, allowing easy comparison of different projects. By consistently investing in positive NPV projects, companies can steadily grow intrinsic value over time.
However, NPV is not a flawless metric. Its accuracy depends on the estimated inputs used in the calculation, especially the forecasted cash flows and discount rate. There are also limitations when comparing mutually exclusive projects. Despite these drawbacks, the basic logic of the NPV rule remains sound. When used properly and in combination with other metrics, NPV is a powerful tool to select investments that increase shareholder wealth.

NPV calculation captures time value of money by discounting future cash flows
One of the key benefits of net present value is that it accounts for the time value of money, which is one of the core principles of finance. Money received today is worth more than the same amount received in the future due to its earning potential. NPV captures this by discounting a project’s expected future cash flows back to the present using a discount rate. This rate reflects the required rate of return or opportunity cost of capital. Discounting adjusts the cash flows for the concept of time value of money.
For example, say a project requires an initial investment of $1,000 and is expected to generate cash inflows of $500 per year for the next 5 years. Discounting those future $500 cash flows by a 10% discount rate yields a present value of $2,144. Subtracting the initial investment gives an NPV of $1,144. An investment earning 10% elsewhere would grow to $2,000 in 5 years, so the positive NPV indicates this project is value-adding. By accounting for time value, NPV allows an apples-to-apples comparison of cash flows occurring at different times.
NPV investment rule uses all incremental cash flows of a project or investment
A common mistake when evaluating investment decisions is to only look at accounting income or earnings. However, as we’ve learned, cash flows are what matter because they represent real money coming in or going out. The NPV calculation uses all the incremental cash inflows and outflows related to the investment over its entire life. This includes the initial upfront investment, ongoing costs and revenues during operations, termination costs, and salvage value at the end.
By including all cash flows, NPV captures the true economic profitability of the investment. The timing of the cash flows is also important – NPV handles uneven or unusual patterns of cash flows better than simplistic metrics like payback period. Consideration of total lifetime cash flows and properly discounting them is a key strength of the NPV rule versus other decision criteria.
For independent projects that don’t affect other decisions, the NPV investment rule says to accept all positive NPV projects and reject negative NPV projects. Ranking NPVs allows you to choose the projects that add the most value when facing mutually exclusive choices.
NPV provides an objective dollar value to measure value added
One of the major advantages of net present value is that the output is expressed in dollar terms, representing the economic profit or net gain to shareholders. This makes it easy to compare NPVs across different projects and investments. There is a clear objective rule – positive NPV means value created, negative NPV means value lost. Bigger NPVs are better.
Contrast this with a metric like internal rate of return (IRR). While useful, IRR has an abstract percentage output that is harder to interpret. Does a project with a 15% IRR add more value than one with 12%? You can’t tell without knowing more details. NPV provides a straightforward dollar quantification of the incremental value.
NPV also avoids problems that arise when ratios like return on investment (ROI) or return on assets (ROA) are used to benchmark performance between projects. Ratios can be misleading when the size or scale differs. An NPV of $10 million is unambiguously better than an NPV of $1 million, regardless of other factors like investment amount.
Consistently investing in positive NPV projects is value-maximizing over the long run
The logic underlying net present value leads to the general principle that investing in positive NPV projects will maximize shareholder value over time. By only investing where NPV exceeds zero, capital is allocated to expand assets and opportunities in the most profitable and optimal way possible.
Positive NPV comes from the spread between the discount rate and return on investment – you are earning a higher return on the project than the cost of capital. This incremental gain accumulates as shareholder value. Following the NPV rule does not guarantee success on every single project. But over the long run, consistently choosing positive NPV projects will generate the maximum economic profit.
In reality, capital budgets are often limited so companies can’t invest in every positive NPV opportunity. But all else being equal, projects with the highest NPVs should be prioritized first. The NPV investment rule is aligned with making decisions that grow the intrinsic business value and share price.
The basic net present value rule states that projects with a positive NPV should be accepted while negative NPV projects should be rejected. NPV maximizes shareholder value because it properly accounts for time value of money, uses all incremental cash flows, provides an objective dollar value added, and leads to value-maximizing investment decisions over time when consistently followed. While NPV has limitations, it remains a powerful metric for capital budgeting when used properly in conjunction with other criteria.